Folks don’t disengage due to coverage gaps; they drift when language loses that means and mission feels summary. Executives should grow to be stewards of alignment: repeating objective, reinforcing belonging, and modeling language that carries weight. When story, ritual, and conduct resonate from the highest down, you don’t simply construct belief, you make threat simpler to detect, and loyalty tougher to sever.
Whilst you can’t management each threat, you may construct a company the place alignment makes betrayal uncommon and restoration quick. That’s not idealism. That’s trendy resilience. And sure, it begins with coherence.
Coherence, whereas elusive, just isn’t immeasurable
Leaders can monitor their presence by means of semantic audits, alignment metrics, and narrative constancy checks. These present indicators that present whether or not folks perceive, imagine, and embody the story they’re a part of.
