Earlier this yr, Anker, the Chinese language firm that makes Eufy security cameras, supplied its customers cash in trade for movies of bundle and automobile thefts.
The favored internet-connected security digicam maker stated it might pay its prospects $2 per video to coach its AI methods to assist higher detect thieves who steal vehicles and packages.
“To make sure now we have sufficient information, we’re searching for movies of each actual and staged occasions, to assist practice the Al what to be looking out for,” the corporate wrote on its web site.
“You’ll be able to even create occasions by pretending to be a thief and donate these occasions,” the web site reads. “You’ll be able to full this rapidly. Possibly one act may be captured by your two outside cameras concurrently, making it environment friendly and simple. Should you additionally stage a automobile door theft, you would possibly earn $80.”
Eufy additionally wrote that “the information collected from these staged occasions is used solely for coaching our Al algorithms and never for some other functions.”
This initiative exhibits that firms are prepared to pay to get customers’ information they assume may be helpful to coach their AI fashions. Whereas this offers some customers the power to get worth out of their very own information, there are security and privateness dangers concerned.
Working example: Final week, information.killnetswitch discovered that Neon, a viral calling app that supplied cash to customers prepared to share recordings and transcripts of their calls, had a security flaw that allowed customers to entry some other consumer’s information. After being alerted of the security lapse, Neon went offline.
Tons of of 1000’s of movies ‘donated’ to coach AI
Eufy’s marketing campaign providing $2 per video for theft movies ran from December 18, 2024, to February 25, 2025. Greater than 120 customers responded on the marketing campaign’s announcement web page saying they participated in it, in accordance with feedback posted by customers there.
The corporate’s aim was to gather 20,000 movies every of bundle thefts and of “pulling automobile doorways.” Eufy customers might take part by filling out a Google Kind the place they might add movies and their PayPal account for cost.
Eufy didn’t reply to information.killnetswitch’s requests for remark and our questions, comparable to what number of customers participated within the marketing campaign, how a lot cash it paid these customers, what number of movies the corporate collected, and whether or not the corporate deleted the collected movies after coaching its AI methods.
Since then, Eufy has comparable campaigns geared toward incentivizing its prospects to ship in movies to coach their AI.
As of the time of publication, by way of one other in-app marketing campaign that Eufy calls the Video Donation Program to enhance its AI methods, Eufy additionally provides customers rewards that vary from an “Apprentice Medal,” which seems to easily be a badge subsequent to the consumer’s title within the app, to presents comparable to cameras or reward playing cards.
Eufy is just asking for movies involving people for this marketing campaign.
The Eufy app additionally exhibits an “Honor Wall” that ranks customers who’ve donated essentially the most video occasions. The chief of the rating has donated 201,531 movies, in accordance with the app.
Within the app’s web page for the donation program, Eufy clarifies that “donated movies are solely used for Al coaching and enchancment. Eufy won’t present the video to 3rd events.”
Eufy additionally asks customers to donate movies recorded with the corporate’s child screens. The help web page detailing the steps to share the movies doesn’t point out any cash reward for these movies.
Eufy didn’t reply when requested about this explicit initiative.
There are causes to be uncertain of Eufy’s commitments to guard customers’ privateness. In 2023, The Verge revealed that the corporate tried to cowl up that customers’ digicam streams, which the corporate marketed as end-to-end encrypted, have been unencrypted when accessed by way of its internet portal.
After a back-and-forth with the tech information web site, Anker admitted it misled customers and promised to repair the difficulty.
This text was initially printed on October 1.
